Post by gabbybl112 on Dec 17, 2012 23:30:18 GMT -5
The Baby Boomers and their kids, Generation Y, are both impacted by advertising, but in different ways; the Boomers view the products and services being advertised to them as something to reach for, whereas, Generation Y consumers try to identify with the products and in some cases go as far as to advertise the products to their peers.